The technology behind podcasting is so ordinary that my 83 year old father -- who has never used a computer and worked in radio for 40 years -- can understand it. That's why podcasting represents a revolution in media content delivery. Podcasting is not just the "it" technology of the moment. It's not PointCast or streaming or Flash or a meme. Podcasting is not just a technology. It is a technology married to an installed base. If this was 1930 and somebody had shipped 10 million radios as record players over the previous 5 years and then discovered they could also be used for listening to broadcast voice and music... Well that's podcasting. Only now we're looking at an installed base of any thing that can play an MP3 or an Ogg Vorbis. That's millions of potential listeners.

If you need to catch up; better get to www.ipodder.org now!