Reuters reports that Time Warner's Richard Parsons said at a recent media panel discussion;

"The Googles of the world, they are the Custer of the modern world. We are the Sioux nation... They will lose this war if they go to war. The notion that the new kids on the block have taken over is a false notion."

Aside from being a regretful, insensitive, bogus and inane analogy, Parsons demonstrates the kind of historical nonchalance that we get from "Big" media every day. Reflecting on Parson's comment one can only ask this question: In modern media terms, where can you get the most context and historical relevancy when considering a point of interest; TV, newspapers, radio or a Google search?