Okay, it was a Christmas present and I've been dragging my feet trying to get into it.

This is not a good book.

It's got a kind of opportunistic, "this is a hot topic" feel to it. Tapscott's name tends to pop up on business/social topic du jour books. If you have a distinctly conspiratorial view of corporations and healthy distrust of public companies then you will be banging your fist on the table going "yeah, yeah make those guys transparent". This book tries to explain why a corporation should voluntarily create a cost center focused on feel good.

I'm a stong proponent of ethics in business and marketing, but this book seems to play more to the Maurice Strong orthodoxy of business; make it regal, make it bureaucratic, smother it in policy and put a slab of superiority on top. Not my idea of transparency.

I'll try to keep reading. Not recommended.

Now that I've whet your appetite, go ahead and click through to check out some of the other reviews on-line. Maybe I'm wrong...