Data Center Load Diversity

I have an internal client that is attempting to justify building a new data center because they are out of power - - out of power according to the enterprise management tool which is programmed with peak electrical demand for each device installed in the data center. The calculated demand exceeds actual demand by 200%.

I agree with running branch circuits to cabinets to handle peak loads, but deciding to jump ship before using 50% of installed redundant infrastructure seems a bit much. These data center folks consider the "zero risk" methodology to be the new model for managing data centers. Is it reasonable to presume that the new benchmark for managing data centers will be freeze when connected load equals UPS capacity and assume that all equipment will spin up and run at peak at the same time? How do I convince others to consider load diversity and where might I find resource material to help develop a concept model?

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