Current Thinking from Brad Gibson

From a BBC web site article that, I believe, is the first to engage in Podcast Sports (after Doc's observations on "Vendor Sports") we get this -- shall we say -- interesting quote (I hope it's a misquote) from the Uberpodder:

"I have 50, 60, 70,000 listeners. I could make a couple of bucks off that, but not much. If you are talking a million podcasters, and then you can kind of divide that amongst ourselves, then that is kind of interesting."

Ummm... On a recent podcast the number of 80,000 was used. Apparently with the audience of a small market radio station you could only make a couple of bucks. Two bucks. 2.

What's with the smoke screen? Curry is not planning a loaves and fishes routine with a "couple of bucks". If the money is going to be chump change to him personally, then how could it suddenly multiply in effect if "ourselves" got involved? The statement does not compute because he obscures his audience numbers, once again provides no metrics and talks about a "million" podcasters which is three orders of magnitude bigger than reality.

So you see kids, you can't make enough money from growing listenership and advertising revenue with this "new" technology. That would be old school. That's what dumb old-media does... You know, little companies like CBS, Clear Channel, and Yahoo. No, here's what's going to happen. We're going to hype this baby to the point that we get a million podcasters sending a couple of bucks to Adam. That's how "we" make money.

Am I the only one wondering if it was Eckles from the Goon Show who was asking the razor witted questions for the BBC? We have officially become airborne over shark infested waters. You read it here first.