Regardless of the "version" of the web you're working on these days you have probably noticed a curious trend in web site design. For some reason the 2 dot oh'ers are especially fond of the number "3"; as in a trio of words, pictures or links.

Part 3 in the Activity or Action series urges you to follow form and function; give fashion a break. Reduce the proliferation of web sites that use a trio of 'action' words and a cute google-able name. Like, you know "TechnoverBeethoven: Cogitate, Maneuver, Theorize" or "Wanna.Be.Whatever: Re-mix, Re-use, Gesticulate".

And for heavens sake, why do these sites invariably have either a tiny link or no link to real information about the site, service or product? If you're not ready to tell me that stuff, then why the heck would I use your tubular new app dude?

(PS: If you pronounce subtlety with a hard "B", then please note that this was part three of the series.)